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With unique cultural imprints and diversity in customs and practices, the cultural heritages of Vietnam always have a special attraction for domestic and international tourists.

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			<td style="text-align:justify"><img alt="Hoi An ancient town in Quang Nam Province. " src="https://image-en.nhandan.vn/w800/Uploaded/2023/aslxvtxwtys/2023_07_06/hoian-3079.jpg" /></td>
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			<td style="text-align:center">Hoi An ancient town in Quang Nam Province.</td>
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Therefore, if&nbsp;they are&nbsp;preserved and promoted, the&nbsp;cultural heritages will help to&nbsp;honour&nbsp;the national brand,&nbsp;as well as contribute&nbsp;to&nbsp;positioning&nbsp;the tourism brand in each locality and region.

Vietnam&rsquo;s Tourism Development&nbsp;Strategy&nbsp;by&nbsp;2030, which was approved by the Prime Minister on January 22, 2020, affirmed&nbsp;the&nbsp;view of focusing on&nbsp;cultural tourismdevelopment and associating tourism development,&nbsp;with the preservation and promotion of heritage&nbsp;values and&nbsp;national cultural identity.

Some&nbsp;proposed&nbsp;key solutions&nbsp;are developing&nbsp;cultural tourism products&nbsp;in association&nbsp;with preserving and promoting the values of cultural, historical and traditional heritages of the nation;&nbsp;focusing&nbsp;on exploiting the diverse and distinctive culinary strengths of regions,&nbsp;to form unique and different tourism products with competitive advantages, contributing to building a prominent brand of Vietnam&#39;s tourism.

So far, Vietnam has had eight&nbsp;world cultural and natural heritages, 15&nbsp;intangible cultural heritages,&nbsp;nine&nbsp;documentary heritages,&nbsp;three&nbsp;global geoparks and 11 biosphere reserves&nbsp;that were&nbsp;recognised&nbsp;by UNESCO.&nbsp;This is not only the advantage and pride of the community&nbsp;where the heritages&nbsp;are&nbsp;located, but also an important foundation in promoting the local culture and tourism brand.

The localities possessing world heritages have received great attention for repairing and restorations,&nbsp;as well as the&nbsp;organisation&nbsp;of many meaningful activities.

Most of Vietnam&#39;s cultural heritages&nbsp;have become attractive destinations after&nbsp;being&nbsp;recognised&nbsp;by&nbsp;UNESCO, attracting a large number of domestic and foreign visitors. In particular, many destinations have become&nbsp;typical identities of localities,&nbsp;such as&nbsp;Hoi An Ancient Town (Quang Nam Province), Ha Long Bay (Quang&nbsp;Ninh&nbsp;Province), Tran&nbsp;An&nbsp;Landscape Complex (Ninh&nbsp;Binh&nbsp;Province) and&nbsp;the Complex of Hue Monuments&nbsp;(Thua&nbsp;Thien&nbsp;Hue Province), etc.

However, the&nbsp;attention&nbsp;to the issue of positioning the local tourism brand&nbsp;through the promotion of&nbsp;the&nbsp;heritages&rsquo; values&nbsp;is not&nbsp;uniform in the localities.&nbsp;This needs to&nbsp;be improved&nbsp;because&nbsp;the local tourism brand&nbsp;not only helps to increase&nbsp;the&nbsp;visibility of each locality&nbsp;but also creates a competitive advantage&nbsp;to attract&nbsp;tourists&nbsp;and create&nbsp;livelihoods for people, thereby contributing to&nbsp;the&nbsp;sustainable development of the local economy.

Creating&nbsp;its&nbsp;distinct and unique&nbsp;imprint&nbsp;is&nbsp;an&nbsp;important factor in building and positioning a local brand.&nbsp;On the other hand, local images and brands are often created by&nbsp;the&nbsp;locality&rsquo;s&nbsp;culture, destination and local product brands.

Therefore, in addition to the landscape&nbsp;factor,&nbsp;tourism products need to have a diverse combination&nbsp;with&nbsp;traditional customs and practices,&nbsp;based on&nbsp;respecting different indigenous cultural&nbsp;colours. At the same time, it is essential to&nbsp;focus on exploiting&nbsp;the unique culinary strengths of the regions.&nbsp;In addition, a specific&nbsp;plan&nbsp;and&nbsp;orientation&nbsp;for&nbsp;harmonious and balanced development&nbsp;are needed,&nbsp;so that&nbsp;intrinsic factors of the heritage&nbsp;should be&nbsp;respected towards the tourism development,&nbsp;in&nbsp;an in-depth and sustainable&nbsp;manner.

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