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<p style="text-align:justify">The &ldquo;OCOP Journey&rdquo; game show is expected to promote online selling skills for OCOP businesses and boost linkages among OCOP stakeholders.</p>

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			<td style="text-align:justify"><img alt="Delegates launch the game show" src="https://image-en.nhandan.vn/w800/Uploaded/2024/eclyestesfj/2024_06_15/ocop-3887.jpg" /></td>
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			<td style="text-align:center">Delegates launch the game show</td>
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<p style="text-align:justify">On June 14, the &ldquo;OCOP Journey&rdquo; game show was jointly launched by Channel VTC14, Thai Binh COOP, Bizcare, and Tiktok Vietnam at a ceremony in Hanoi.</p>

<p style="text-align:justify">This is the first television game show with the participation of businesses and cooperatives with OCOP products nationwide, featuring startup stories and sharing useful experiences to develop regional specialties.</p>

<p style="text-align:justify">Le Ngoc Hue, founder and head of the organising board of the &ldquo;OCOP Journey&rdquo; game show, said that the programme aims to help agricultural enterprises and cooperatives increase sales and update business trends and models in the digital era.</p>

<p style="text-align:justify">Participating teams will be provided with online selling skills, insight into handling production and business situations, opportunities to connect with large consumption chains in Vietnam, corporation government skills, and others.</p>

<p style="text-align:justify">In this programme, TikTok Vietnam will support businesses to build their brands and develop their products on the TikTok platform.</p>

<p style="text-align:justify">The first episode will be broadcast at 11:00 - 11:30 am on June 16, 2024, on Channel VTC14.</p>

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