For the first time, the Vietnam International Travel Mart (VITM) Hanoi 2023, with the theme "Cultural Tourism", will discuss in-depth cultural tourism.

At the press conference

This information has been announced by Vu The Binh, Chairman of the Vietnam Tourism Association (VITA), at a press conference held in Hanoi, on March 28.

This year's theme aims to direct tourism businesses to invest in building new tourism products, based on exploiting the unique values of traditional culture and cultural heritages of Vietnam.

With this theme, the Organising Committee hopes that VITM will contribute to making tourism an important part of the cultural industry, making a positive contribution to preserving the value of cultural heritages of Vietnam, and at the same time bring the traditional culture and modern culture of Vietnam to the world, Vu The Binh expressed.

At the VITM Hanoi 2023, the forum “Development of Vietnam’s Cultural Tourism" will be held directly and online on April 14, and is expected to attract thousands of representatives of State management agencies, domestic and international tourism experts, leaders of tourism businesses, destination management agencies and students of tourism schools.

For the first time at the event, there will be one booth representing the four provinces of Quang Nam, Da Nang, Hue and Quang Binh. In addition, 13 provinces in the Mekong Delta will also share a booth at VITM Hanoi 2023.

VITM Hanoi 2023 is scheduled to attract thousands of buyers, and approximately 2,500 businesses, that will come to visit and work. Businesses participating in the event have prepared more than 10,000 tours and promotional products. The organisers estimate that it will welcome more than 60,000 visitors during the four-day event.

The annual event will take place showcasing many tourism promotion activities, through business-to-business meetings (Business to Business- B2B), Business-to-Consumer exchanges (B2C) and activities from Vietnamese and international tourism promotion agencies.

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