VOV.VN - A coffee booth introducing various kinds of Vietnamese coffee has been set up at the Saigon Exhibition and Convention Center where the Vietnam International Sourcing 2024 is getting underway from June to 8.

A Vietnamese coffee booth at the Vietnam International Sourcing 2024. (Photo: H.Linh/vtcnews.vn)

The booth, launched by Central Retail Vietnam and the Ministry of Industry and Trade, features five key Vietnamese coffee products, including roasted coffee, instant coffee, capsule coffee, canned coffee, and a coffee shop model.

Most notably, the largest retailer of Thailand also prepared a total of 10,000 cups of Vietnamese coffee for visitors at the exhibition, thereby helping to popularise the delicious taste of the products.

Central Retail hoped that the event would help to popularize high-quality Vietnamese coffee and open up greater opportunities for coffee firms to meet and connect with their potential partners, thereby further expanding markets and developing brands.

Central Retail will work alongside local coffee enterprises to bring the products to the wider world through specific R&D initiatives, said Olivier Langlet, Group CEO of Central Retail in Vietnam.

He stressed that Central Retail stands ready to support domestic businesses in identifying and developing coffee products with high added value, improving production capacity, meeting international standards, and connecting with global distributors.

He also expressed his belief that Vietnamese coffee’s influence will be greater on the world coffee map.

Covering an area 10,000 square metres, the Vietnam International Sourcing 2024 has attracted the participation of more than 500 firms from 25 countries and territories around the world.

The three-day event features 500 booths displaying food products, garments and textiles, fashionable accessories, shoes, bags and luggage, sports and outdoor items, household appliances, and home decorations.