Deputy Minister of Culture, Sports and Tourism, Ho An Phong has said that in the face of competition from many major markets in the world, including neighbouring countries, Vietnam’s tourism needs to exert more efforts to establish its own brand and glow on the global tourist map.

Images of the nation’s land, culture, and tourism were introduced to Canadians within the framework of the 27th Annual Travel and Vacation Show, which took place on April 6 and April 7 in Ottawa, Canada.

The Vietnam International Travel Mart (VITM) Hanoi 2024, slated to take place from April 11-14 under the theme "Vietnam tourism - Green transition for sustainable development," is said to closely follow a new global trend of "Net zero tours" which promotes sustainable tourism and reduces negative impacts on the environment.

Vietnam welcomed over 4.6 million international visitors in the first quarter of this year, up 72% year on year and up 3.2% compared to the same period from 2019 before the outbreak of the COVID-19 pandemic, according to the General Statistics Office (GSO).