With a period of 129 years of establishment and development, from the initial idea that Da Lat is a resort center in Indochina, but before the development requirements of Da Lat to constantly promote the Da Lat brand, Da Lat has become a national and international tourist center.

Over the past time, Lam Dong province's tourism industry has focused on implementing Resolution 07-NQ/TU dated November 16, 2016 of the Provincial Party Committee on developing high-quality tourism in the 2016-2020 period, with a vision to 2025 for the key programs on "Developing high-quality tourism services"; developing a project on research and development of specific tourism products in Lam Dong province; At the same time, implementing many measures to gradually improve the quality of tourism services, infrastructure, technical facilities, invest in expanding intersections and upgrade the inner-city traffic system …to create favorable conditions for Da Lat tourism to develop sustainably.

Exploiting the combined value of natural resources, architectural landscapes, history and humanity of Da Lat to promote the unique features of Da Lat

Thanks to the natural landscape, architectural landscape and people of Da Lat on Lam Vien plateau with a cool and fresh climate all year round, Da Lat city has a wonderful blend of nature and people that has created unique features of Da Lat tourism. Through practical research, we found that Da Lat has 10 differences in tourism, which are: (1) Da Lat is one of the cities with the mildest temperature in the world, the average temperature is 18.3oC, the annual temperature amplitude ranges from 3 to 4oC, thereby creating a cool climate all year round, neither very hot nor very cold; This is the best condition, a favorable environment for year-round tourism, Da Lat is an ideal resort paradise for domestic and foreign tourists; (2) Da Lat is always the wish of domestic and foreign tourists when their current living place has hot and sunny air temperature (summer); In fact, in Vietnam from North to South, especially the central provinces from March to July, there are many long hot days with a temperature of 37-40oC, nothing is more desirable than coming to Da Lat for a vacation even with just a short time; The climate change is forecasted to be more extreme, it’s more meaningful to have a destination like Da Lat and experiencing a Da Lat tour is the wish of millions of people in regions of Vietnam; (3) Da Lat is a very rare city in the world in terms of tourism brand, not only showing the legal basis granted with the right to recognize it (the Prime Minister approved Da Lat as a flower festival city in Decision No. QD-TTg dated 10/6/2009) but also tourists, scientists, poets, musicians, architects and environmentalists...have many emotions, giving many impressive names for this city: city of fog; city of thousands of flowers; the city of thousands of pine; the city of love; dream city; resort paradise; heritage city; tourist paradise; love paradise; agricultural paradise; garden city; environmental city; Little Paris in the East; and a landscape city…with many names from the affection of tourists for a city, that also speaks to the specificity, individuality and rarity of Da Lat city compared to other cities in the world; (4) Da Lat is a city with many waterfalls, invested in embellishing and exploiting the most tourist attractions in Vietnam; (5) Da Lat is known as the city embracing all three paradises: not only a tourist paradise, an agricultural paradise but also a love paradise. It is because Da Lat has many beautiful landscapes and many places of Legendary love story: love fork; Dreamy hill; valleys love; love forest; lament lake; Dan Kia lake – Golden stream; two grave hill; Langbiang love story; faithful flower Mimosa; the wish tree and the hundred year valley. Da Lat is a meeting place for couples and this place always makes hearts flutter because of the love of thousands of young couples who are married not only to the residents of this city but also to the love of each other. Many young couples fall in love with tourists from all over the world when they come to the charming city. This city has witnessed the love stories of many famous talented people such as: Han Mac Tu, Trinh Cong Son, King Bao Dai and many interesting and unforgettable love stories such as East West love story of the coffee garden at the foot of Langbiang mountain or a romantic love story under Da Den…; the dating place of lovers in the valley of love for hundreds of years and millions of tourists budding love, creating deep love stories from this city of thousands of flowers; (6) There are 03 golf courses, especially Da Lat Palace golf course located in the city center, is one of the most beautiful golf courses in Vietnam and the oldest in Indochina (1922), it takes only 5 minutes traveling to the goft course; (7) Da Lat has a large-scale, multi-varied flower and the oldest history garden in Vietnam, this place is the convergence of the most beautiful flowers of the city of Da Lat, built from the years 1966; is one of the places that tourists to Da Lat cannot miss; (8) Da Lat city is the first agricultural tourism-oriented locality and the most agricultural tourist attractions in the country (33 points) ). It is also the city with the most homestays in the country to meet the needs of tourists near and far; (9) Da Lat is a young city compared to many other cities in Vietnam and the world, but has been recognized by UNESCO as 03 world heritages which are: space of gong culture in the Central Highlands, Woodblocks of Nguyen Dynasty and Langbiang World Biosphere Reserve; (10) Da Lat has been voted by many international organizations with many good awards for tourism and environment, this confirms that Da Lat is an attractive city for domestic and foreign tourists in the past, present, and future.

The poetic landscape of Xuan Huong Lake always captivates visitors

In recent years, the exploitation of traditional local tourism products such as eco-tourism, conference tourism, seminars, sightseeing tours, resorts... Da Lat tourism industry has focused on developing new tourism products such as agricultural tourism with products: tea, vegetables, flowers and all kinds of synthetics, which are assessed by the central government as the leading type of agricultural tourism in the country. Da Lat continues to develop adventure sports tourism: mountain climbing, canyoning, mountain biking; organize cultural events, festivals, sports tournaments... to attract tourists to Da Lat - Lam Dong, especially international visitors. In addition, a number of international routes to Lien Khuong airport from Thailand, China, Korea... also facilitated to attracting international tourists.

Hunting clouds and watching the mist in Da Lat is one of the unique products for young tourists

Golden solutions to develop high-quality tourism, determined to build Da Lat tourism with a big dot on the world tourism map

Continue to promote the achievements of Da Lat tourism in recent years; promote human values; continue to promote the local brand: "Da Lat - magical crystallization from the good land", in many forms; strongly transform the tourism industry from quantity to high quality; need to switch from low-cost tourism to high-spending tourism;

There is a need for deeper connectivity between regions and countries; there is a connection in sharing tourism products between Da Lat tourism businesses; diversify tourism products: eco-tourism, spiritual tourism, agricultural tourism, conference tourism, scientific tourism, educational tourism, entertainment tourism and sport tourism;

In parallel with the implementation of projects around Xuan Huong Lake, the project to expand the city flower garden. With the advantage of European architectural landscape, around Xuan Huong Lake it is necessary to plant some trees of the genus Aceraceae to create a rich urban landscape. Da Lat city needs to set aside a land fund of about 100 - 150 hectares in Tuyen Lam lake tourist area or Dan Kia – Golden stream tourist area to build a botanical garden, this is a very attractive field, one of the most attractive destinations to keep tourist extend there trip when visiting Da Lat city;

ccelerate the implementation of projects at key national tourist resorts such as Tuyen Lam lake tourist area, Dan Kia - Suoi Vang tourist area, Dai Ninh lake tourist area, Prenn lake tourist area commensurate with inherent natural resources; At the same time, there is a solution to soon implement the Ba Huyen Thanh Quan park project in the southeast of Xuan Huong Lake, building a unique and national highlight project of national and international level. There is a synchronous solution to accelerate the Dau Giay - Lien Khuong expressway project; Proposing competent authorities to upgrade Lien Khuong airport to become an international airport before 2025 in order to attract international tourists in the coming time;

There are solutions to effectively exploit the Lang Biang world biosphere reserve, through projects of community tourism, discovery tourism, and research on tourist attractions. In parallel with the way to attract tourists as in the past time, in the future Bidup - Nui Ba National Park needs to research and create custom-made tourist products. The calendar has the highest price in Lam Dong province and Vietnam, because this is the 9th world biosphere reserve of Vietnam and the first of the Central Highlands region, exploiting the commensurate value as the center of national and international biodiversity;

 Continue to strengthen the propaganda and promotion of Da Lat tourism regularly in many forms, especially the promotion of tourism to foreign markets. Focus on forecasting and communication that is close to reality, highly scientific, absolutely not to repeat communication lessons like the holidays of April 30 and May 1, 2022;

The Department of Culture, Sports and Tourism cooperates with Da Lat city to organize many tourism investment promotion conferences and more attractive and diverse cultural and tourism events, contributing to promoting tourism's image of Da Lat to the national and international tourism market;

There is a solution to synchronously attracting investment in cultural and entertainment industry projects, this is an area that will thrive in the future in which Da Lat has many advantages but has not been exploited in the past time. Synchronous implementation of night economic solutions to meet the requirements of tourists when coming to Da Lat;

Attracting projects to train high-quality global human resources in tourism such as the Swiss model; forming a CEO Training Institute on International Tourism to recruit international students to train in-depth tourism, because whatever type of tourism exists in the world, Da Lat has the ability to meet all types of tourism, excluding sea tourism - The Academy will coordinate practical experiences in Khanh Hoa, Ninh Thuan or Binh Thuan provinces to meet all types of tourism for global CEOs;

 Strengthen state management, regularly do well propaganda to raise people's awareness about the value of Da Lat's landscape and environment; organize the planting of many more landscape trees for Da Lat; determined from 2023 onwards to absolutely not let people encroach on forest land, illegally leveling land, deforming the terrain, causing loss of landscape and environment.

Dr. Pham S - Vice Chairman of Lam Dong Provincial People's Committee