The Korea Tourism Organization (KTO) in Vietnam officially restarted its MICE tourism programme, a type of tourism combining meetings, incentives, conferences and events, via a roadshow held in Hanoi on June 6 to promote MICE tours between the Republic of Korea (RoK) and Vietnam.
Korea MICE Roadshow in Hanoi on June 6 has gathered 24 travel agencies from the RoK, as well as more than 150 tour operators in Vietnam.
Lee Jae Hoon, head of KTO in Vietnam, said the roadshow serves to connect travel agencies of the two countries, and to promote more MICE tours to the RoK.
According to KTO representatives, the Korean Government declared 2023 and 2024 the Visit Korea Year in an effort to boost visitor numbers. In response, KTO will organise tourism promotion events in other Asian countries, especially Vietnam.
The June 6 event in Hanoi brought together representatives of 24 travel agencies from the RoK, as well as more than 150 tour operators in Vietnam.
Many promotions planned this year were publicised at the roadshow in a bid to attract Vietnamese tourists.
Budget carrier Vietravel Airlines has conducted charter flight from Nha Trang in Vietnam to Daegu in the RoK since April this year, whilst it has made plans to open flights on routes from Vietnam to Incheon late this year, to cash in on the peak tourism season this year.
Hoang Thuy Duong, director of Ehoo LTS travel agency, noted that the firm has devised many plans as it seeks to attract Vietnamese tourists to the RoK.
In September, Ehoo LTS will launch fresh tourism products following charter flights on the Hanoi-Incheon, Ho Chi Minh City-Incheon, and Da Nang-Jeonju routes so that tourists have more options to travel to the RoK.
With regard to MICE tourism, the travel agency will organise cultural exchanges, including a show of Ao Dai (traditional Vietnamese long dress) in the RoK.
The Korean travel firm will coordinate with businesses and training institutions in Vietnam to organise events in the field of aesthetics and beauty in the RoK this December, she also revealed.
Another Korea MICE Roadshow is scheduled to take place on June 8 in Ho Chi Minh City in a bid to strengthen Vietnam-RoK cooperation through MICE tourism.
The RoK is currently viewed as a major MICE tourism hub in Asia thanks to its high-quality infrastructure system in many cities, including Seoul, Busan, Jeju, Incheon, Gyeonggi, and Gangwon.
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