Vietnam was selected as partner country of the India International Hospitality Expo (IHE 2024) at the opening ceremony on August 3 in Noida, Utta Pradesh state.

Indian Minister of Culture and Tourism Gajendra Singh Shekhawat (fourth, left) attends the inauguration of Vietnam's booth at IHE 2024. (Photo: VNA)

As a partner country, Vietnam arranges a booth showcasing its products and organises a cuisine festival and masterclasses by famous Vietnamese chefs.

After the opening ceremony, the Vietnam Trade Office in India inaugurated the Vietnam booth in the presence of Indian Minister for Tourism & Culture Gajendra Singh Shekhawat and representatives of Vietnamese and Indian businesses.

The Vietnam booth has attracted much attention and appreciation from Indian and foreign businesses.

Vietnamese enterprises, including UNIBEN, Vietnam Airlines, and Viettravel, are showcasing Vietnam's typical products such as instant noodles, pho (noodle soup), coffee, tourism and aviation services, contributing to promoting the country's exports to India in particular and the world in general.

This is an important opportunity for Vietnam to promote its culture, cuisine, high-quality tourism and air services, and for Vietnamese companies to expand their trade relations and improve their presence in regional and international markets.

The four-day event is expected to attract over 1,000 exhibitors and 20,000 visitors.