Vietnam made up the largest coffee supplier to Japan during the first quarter of the year, accounting for 30% of the overall market share, according to the General Department of Vietnam Customs.

Throughout the reviewed period Vietnam exported 45,139 tonnes of coffee worth US$110.1 million to Japan, representing a rise of 11.4% in volume and 45.4% in value, respectively.

Most notably, Robusta coffee accounted for 86% of the total export volume to the demanding market with approximately 30,100 tonnes worth US$61.8 million, an increase of 36.6% in value compared to the first quarter of last year.

Vietnam also increased the proportion of processed coffee exports to Japan, with turnover reaching US$16.3 million, an annual climb of 63.6%.

According to Japan Customs, Japan imported 117,230 tonnes of coffee worth US$413 million during the first quarter, of which coffee import volume from the Vietnamese market made up 35,598 tonnes.

The market share of Vietnamese coffee in this market therefore increased from 24.35% in the first quarter of 2021 to 30.32% in the first quarter of this year.

In comparison to other markets, the average export price of Vietnamese coffee in the fastidious market remains relatively low, standing at US$1,991 per tonne.

However, the average export price to the market in April recorded a positive sign, at US$2,458 per tonne, representing an increase of 15.8% over the same period last year.

Industry experts say the price of Vietnamese coffee remains the lowest in the world, particularly as the country’s processed coffee brand has yet to secure a firm foothold in the global market.

The coffee industry has been advised to focus on developing processed coffee products, such as roasted coffee and instant coffee, in a bid to increase the added value and export value of coffee to foreign markets, including Japan, in the future.

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