VOV.VN - Ho Chi Minh City will play host to a trade promotion programme (Mega Us Expo 2024) from August 22 – 24 to increase connections between businesses of Vietnam and the Republic of Korea.

Organisers share information about Mega Us Expo 2024, a trade promotion exchange between Vietnam and the Republic of Korea, in Ho Chi Minh City. (Photo: baodautu.vn)

Mega Us Expo 2024 will take place at the White Palace Convention Center, with the participation of businesses, more than 30 centers and organizations supporting innovative startups, universities, State management agencies of the RoK, as well as Vietnamese partners, said organisers at a ceremony on July 11.

It will offer connectivity opportunities with more than 200 Korean businesses and startups, and bring about shopping experience with more than 600 Korean brands and services, they said.

According to the organisers, the festival will promote trade and investment connections in many fields from food, cosmetics to technology and life. It is expected that the event will attract up to 5,000 visitors and create 1,500 connections through B2B matching sessions.

Mega Us Expo 2024 will be jointly held by the HCM City Department of Science and Technology, Jeonbuk Center for Creative Economy and Innovation (JBCCEI), Saigon Innovation Hub (Sihub), Korea-Vietnam Trade Promotion Center (KORETOVIET and partners.

Mega Us Expo is one of the activities included in the memorandum of understanding to support innovation and startups and promote market expansion for Korean - Vietnamese businesses between the Jeonbuk Center for Creative Economy and Innovation and the HCM City Department of Science and Technology.