With China officially resuming group tours to Vietnam on March 15, several Chinese travel firms have firmly backed the recovery of the Vietnamese market and are actively preparing tourism products in a bid to capitalise on opportunities during the upcoming holiday.

To create new impulses for Vietnam's tourism industry, it is extremely important to mobilise the participation of the community and businesses in tourism activities. The problem is in how to attract and create connections and effective sharing among stakeholders to promote the sustainable development of the tourism sector.

A wide range of activities are due to take place during the long-awaited tourism week in Da Lat city of the Central Highland province of Lam Dong, with the event running from April 27 to May 3.

The diverse and attractive cuisine of Vietnam is increasingly becoming known to international friends, with not only pho and spring rolls but also many other dishes catching the attention of food connoisseurs around the world.